"Talk does not cook rice" is an Old Chinese Proverb the significance of which is almost lost in our modern business world.
Even though English has become the preferred language of international business and scientific discussions, you may at some point do business in countries that are non-English speaking countries.
These countries insist on politeness and respect in business above all else. They prefer formal addressing of names and anything that seems too familiar is defined as lacking in respect. Social politeness is expected in dress and behavior. Proper etiquette is a traditional value that has for centuries permeated the cultures of many Eastern and some Western societies and properly engraved business cards that give business title and academic credentials, symbolizes elegance as well as compliance to required and preferred etiquettes. Engraved business cards are considered the most prestigious indicator of success and class in these countries.
Because of the expansion of the global marketplace, engraved business cards are demanding more and more attention.
Earlier these cards were simply for informational purposes and left behind as a calling card. Contemporary business cards include a contact email address and site's URL. An email and website address on a business card, shows that you are keeping up with the times and technology. Listing landline and cell phone numbers show that you are an accessible person who is available 24/7 to meet your clients needs. Business cards should not be stained or damaged. This attention to quality and appearance speaks volumes about you and your business. Beautiful, engraved business cards help to generate the allure and impact a clients perception of you as being capable of helping them with needs, purchases or lifestyle.
If you are in a start-up stage, you are going to make many decisions about your products and services that will not turn out as well as you hoped. For that reason do not invest in large quantities of expensive, embossed or engraved business cards and matching stationery when you don't even know whether you will soon change your address, telephone number, email address, business name, or even the products or services offered. You certainly won't lose any customers by ordering some nicely done plain, white cards that are professionally printed on adequate, not costly, card stock.
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