Tuesday, August 28, 2007

Forex Trading is NOT Just for the Pros

I had a discussion recently with one of my newsletter subscribers. He brought up the topic of forex and made the inquiry "isn't that mainly a professional market?", which is something I've heard a great many times.

Certainly forex used to be pretty much exclusively the domain of the pros. It was very difficult for the individual trader to play that market. Starting in the late 1990s, though, that began to change. Individual trading accounts become more readily available. Since then there has been an explosion in forex brokers

The great thing about that development is its impact on part-time traders. Forex is a fantastic part-time trading market. It operates 24-hours, so one can trade at any time of day or night. That literally means you can day trade at any time of day, if such is your interest. You arent redistricted to standard daytime market hours, which dont work for many people.

There are low account minimum sizes available in so-called retail forex trading, and even a no minimum account in at least one case. There are also low (or no) minimum transaction sizes available. Plus, there are mostly no commissions (or at least only very small ones) for forex trading.

I actually consider forex trading to be much easier to manage for the part-time trader than the stock market. Think about how many stocks there are available to trade. It's a huge amount. In forex there are fewer legitimate tradable "instruments", though they provide at least as much opportunity for trading part-time.

Furthermore, forex trading can be a lot less demanding in terms of the analysis required to make trading decisions. Part-time trading, after all, is about managing the trade decision-making process as quickly and efficiently as possible. That's something more easily done in forex than in some other markets, like stocks.

So dont let anyone tell you that forex trading is only for the pros. If you have an interest in trading the comparative rates of exchange between the worlds currencies, there are plenty of opportunities for you to do that. You dont need to have millions in your account.

John Forman is author of The Essentials of Trading (Wiley - April 2006), and a near 20 year veteran of trading and analyzing the markets. For more information on forex trading, check out John's free forex guide which will answer your questions about the currency market.

Secret To Internet Marketing Success

The most common reason people are not making the kind of money they want to make with their Internet business is a lack of focus. These are people who have too many sites and dont spend any time focusing on ONE business. They may have 20 or 30 websites, with each site only breaking even or making a few hundred dollars every month. Most of these people are what I call "opportunity seekers."

Most opportunity seekers are making a common mistake of having too many sites and too many interests. This prevents them from focusing their efforts and creating the six figure income they dream of.

Focus Is The Key To Long-Term Success

If you want to succeed on the Internet, you are much better-off staying focused. That means starting off with one site or idea and perfecting it before moving on to the next Internet adventure. Almost all opportunity seekers have a "get rich quick" mind-set. They jump from one program to another hoping one of them will lead to success.

Opportunity seekers are always the first to jump on the next "big" moneymaking bandwagon without considering their true talents, abilities and interests. It may be one thing one month, another the next month. They may try to concentrate on affiliate marketing then switch dramatically to e-book marketing the next.

These people are looking for some easy way to make money. This is NOT how an entrepreneur thinks! However, this is exactly how an opportunity seeker thinks. They always are looking for shortcuts, and then wonder why it isnt working.

It isnt working because they have no focus. Focus is one of the most vital aspects of success. My advice to these newbies is shut down 29 of your sites and focus on one site, the one that best represents your interests. Work on refining and optimizing it. Refine your sales process and your back end on this single site and make it successful BEFORE you move on to the next site.

A business with depth and focus is better than a business that has many sites in many different niches. This means that if you have a product in a particular niche, like stock trading, focus on selling products related to that and that only. This way youll have one group of customers and you can become a big fish in a small pond.

The problem with a business with too many niches is that you are not specialized. It is almost impossible to make a six-figure income with this kind of business because you dont spend enough time on any ONE business.

Think Like An Entrepreneur

So, the biggest problem people have is they are opportunity seekers. The key is thinking like a true Internet entrepreneur. Dont jump on the trend bandwagon. Dont ask what the shortcuts are. An entrepreneur has a long-term vision. You have to have a one-year, five year and ten year vision. Find out what you want your business to look like in the long-term and ask yourself what do you want to accomplish ultimately. Then decide whether your activities fit with your goals. Stop jumping from one program to another. Focus on one program, one site and one great idea. This is what you have to do if you want to make six figures. It has nothing to do with your knowledge, skill sets, experience etc. It has to do more with your focus.

Once you are an expert in your industry or niche, THEN you can think about diversifying your business.

Copyright James Lau Do you know why a lawyer would give up his career to be an internet entrepreneur? To find out, go to www.internetbizmodels.com

James Lau had been working as an engineer for a number of years prior to discovering the power of internet marketing way back in 2001. He is now a full time internet marketer running his own low-cost, high-profit internet businesses specializing in Resell Rights business.

FXDD Forex Broker Review

When it comes to trading Forex, a new trader has a lot of choice. They can choose to go with a recommended broker from a friend or family member, or they can choose to go with a broker offering great leverage or trading software. The problem is that neither one of these paths will net them at a broker that is honest and fair, as the recommendation from the friend may not be accurate, and a lot of leverage is not a good thing for a new trader.

I have traded at many, many different Forex brokers. Some have been great for trading, yet brutal on the service end of things. Others have had great service, but may have had high commission rates as a result. One common theme that I noticed, however, was the desperate attempt to build trust: plainly said, there are not a lot of brokerages that a trader can actually trust.

Why? It comes down to disclosure: what are their commission rates, what are the spreads like, and is there a deal desk trading against you? Many brokerages don't tell you either way, leaving you to wonder if the trading that you are doing is bringing the highest return for your dollar. In my experience, it usually isn't.

FXDD for New Traders

I started using FXDD several months ago after being disappointed by the customer service of several other brokers. As always, I gave FXDD the benefit of the doubt when I began trading. To my surprise, there were no complications or mistakes. The trading was smooth, and dare I say it, relaxed. The ease at which I was trading amazed me.

FXDD offers daily reports and in-depth analysis, as well as education and support for a new investor. This, combined with a solid trading platform, creates a great environment for a new trader to get their start with Forex.

If you are curious about starting Forex trading, but you don't want to put any cash on the line, FXDD offeres a free demo account.

FXDD for Established Traders

FXDD overs a few solutions for tax-free trading, as well as advanced charting and tools. Their software is top notch, and it only took me a matter of minutes to figure everything out.

Advanced traders will feel right at home with FXDD, and should any problems arise (for whatever reason), their support desk is always ready to answer your call.


Though there are more efficient or more aesthetically pleasing brokerages, FXDD is a dependable, solid brokerage that offers feature-rich trading at a low cost. The value that they build for their clients is quite obvious, and I expect nothing but growth for this company. I would place more of a recommendation for them, but their information for new traders is somewhat lacking in depth.

Discover the truth about trading with FXDD, and see experienced forex traders reveal their opinions about FXDD at BrokerJam, a site for traders who share forex broker ratings every day.

Top 10 High Income Business Opportunities

If you are searching the Internet in search of high income business opportunities then you have probably encountered a lot and are unsure of which ones are best and which ones are scams. The truth of the matter is that there are a lot of opportunities advertised on the web that aren't worth taking the time to even read about them. Then again, there are opportunities that are worthwhile and will help you make lots of money.

The following top ten high income business opportunities will help you see which opportunities are really worth researching further!


Of all the business opportunities out there that offer high income, franchises are one of the best. Proven business models, a popular brand, and a client base make franchises a great way to invest money and start making money in no time.

Affiliate Marketing

Affiliate marketing is a high income business opportunity and not only can you make a lot of money, but it is also really easy! Little risk is involved and all you have to do is work hard and get people to click on your link. This involves selling a product or service, or representing a service or product that people are interested in. You need people to click on your affiliate link and when they do you make money. It is easy and with hard work and dedication it can be a great money maker.

Web Designers

The Internet has really boomed and now every company, big and small, wants their own website. In fact, they need their own website. So, web designers have an amazing opportunity to make a lot of money working from the comfort of their own home and providing a service that is in high demand. Web designers have a very secure job because the Internet is not going anywhere and only more websites will be created each day.

Auction Sites

You can make a lot of money selling on auction sites. With the option to set a price or even let the buyer set the price you will find you can sell a lot of products, used and new, and make a lot of money. Auction sites, particularly eBay, are worthwhile and legitimate high income opportunities.

Niche Marketing

Niche marketing is an amazing way to make money online and is a great high income opportunity. Niche marketing focuses on finding a niche, capitalizing on it, and making money from it. Anyone can do it with a little bit of research and a whole lot of commitment.


Investing in the stock market is a high income opportunity, but it also carries a great deal of risk. Individuals should be well aware of stock trading, risks, and the like before engaging in this type of business. However, if you know what you are doing then investing in the stock market is a high income opportunity.

Real Estate

Buying and selling homes is a high income opportunity. However, buying homes at a low price, fixing them up, and then selling them for substantially more than you paid is the perfect way to make a lot of money.

Website Owner

Owning a website and selling a service or product that is desired by the general population or even a particular niche will allow you to earn big money. Websites are generating billions of dollars each year with more money being spent online each year.


Foreign exchange is another high income opportunity and is based on the world's currencies. Paying attention to the markets and knowing when to buy and sell different currencies is a great way to make money.


With the world becoming smaller each day and free trade becoming more popular, importers and exporters are able to make large amounts of money. Reviewing the markets and finding a niche for a product and then importing or exporting it will provide high income.

These are just some of the legitimate high income opportunities out there. Many other opportunities exist, but make sure you research them and know what you are getting yourself into before investing any time or money.

Find franchises, franchise opportunities and information for entrepreneurs at Franchise Gator.

Forex Strategies

Forex strategies are essential for a forex trader to profit from the market. Forex trading strategies make a trader more sophisticated and confident by helping him in making right calculations about the market. In a market with always changing exchange rates it is foolishness to trade hysterically by just following the emotions or advices from unreliable sources.

There are lots of forex trading strategies followed by forex traders. They can be broadly classified in to two type of strategies are profit maximizing strategies and risk minimizing strategies. The strategy differs with individuals as each trader has unique needs and has unique trading abilities. A trader must design a forex trading strategy according to many factors such as his or her initial investment, account size, trading ability, risk tolerance, currency pairs trading, geographical limitations/advantages, the broker to which he is affiliated, the trading system he/she uses, the profit goal (short-term profit or long-term profit), etc.

The most followed forex profit maximizing strategy is the leverage. Leverage allows forex traders to trade with more funds than in his or her account. The leverages are provided by the forex brokers to their clients. The usual leverage is 100:1 i.e., for $1 in account the trader can borrow $100 from his broker. Day traders get much more leverage than other traders and the ratio leverage differ with brokers and also with the account minimum, type of contract trading etc.

The most popular forex risk minimizing strategy is the stop loss order. Stop loss orders help traders to limit their loss by stopping a trade at a preset price. Forex trading systems allows traders to set their stop loss order prices. One related strategy is the trailing stop losses, which are proportional stop loss prices that come into play only when the prices are falling. There are also many other types of stop loss orders available which mainly depends on the broker to which the trader is affiliated to.

One another related strategy is the automated order entry. Automated order entry enables a trader to enter into a trade at a preset price rate automatically. The trader can set the price at his trading platform. Automated order entry methods help traders to enter the market at most favorable time. Apart from these strategies forex traders can use forex futures and forex options to cover the loss and well as to cover the profit. These contracts help forex traders to buy or sell currencies at a predetermined rate at a point of time in future.

Apart from these trading strategies, forex trader follow many other strategies for choosing currency pairs, trading hours, entrance and exit prices etc. Irrespective of the type of the strategy, all forex strategies involve risks. The success of a forex strategy depends on many factors like the market condition and the discipline of the trader.

Praveen Ortec works for NobleTrading.com, an Online Forex Trading Broker offering free advanced Forex Trading System and forex trading information through Stock and Forex Market Trading Blogs.

Forex Trading Strategy - The Easiest Trading Method for Novice Traders

If you are a novice trader perhaps the easiest forex trading strategy to use is a swing trading strategy as it overcomes two problems that most novice traders face but cant overcome.

By using a swing trading strategy not only can you overcome these problems, you can give yourself a great chance of currency trading success.

Lets look at this forex trading strategy in more detail

1. Patience

Most novice traders lack patience and they think the more they trade the better.

Most go for forex day trading which is probably the best way to lose money you can get day trading simply does and cannot work, due to the fact all short term volatility is random.

You can never get the odds in your favour and you can never win PERIOD.

Other traders however lack patience when long term forex trend following they simply cannot accept the profits it wants to give them!

We all want profits but when you sit on a long term trade and see open equity dips of thousands of dollars the temptation to take it is huge and most novice traders bank profits far to soon.

If you are forex trend following you need to take a bit more risk and that means hanging on for longer term gains.

Most traders simply dont have the patience and discipline to do this and its hard even for pro traders.

Swing trading when incorporated in a forex trading strategy overcomes the problem.

You are looking at making profits in periods of 3 days to a few weeks, so you are never holding a position for long periods, and there are plenty of opportunities to keep the trader interested and finally, stop loss protection can be tight keeping risk low.

Forex swing trading is easier than long term trend following as you dont have to be so patient, its easy to maintain discipline, which is the key to big forex gains.

2. Swing Trading is simple

Swing trading tends to be quite simple to learn.

All you need to do is look at support and resistance and use some momentum indicators to time your trades.

One or two timing indicators are all you need to judge price momentum as it moves into test support and resistance and your all set to swing trade.

Being simple to understand is a big advantage, because from understanding comes confidence and from confidence, flows discipline the key to successful trading is having the disipline to foloow your plan through periods of losses and is a trait all succesful traders have.

So if you want to trade currencies then try swing trading its simple, easy on the mind and can be very profitable.

Consider it as part of your forex trading strategy and let it help lead you to the currency trading success you desire.

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Currency Trading the 80 -20 Rule Learn It and See Your Profits Soar

In Currency trading if you learn the above as a novice you can increase your chances of financial success and if you are trading already it can make your existing forex strategy more popular.

Lets look at how to apply the 80 20 rule in currency trading and make triple digit annual gains.


The 80/20 rule was developed by Italian economist Vilfredo Pareto to describe the unequal wealth in his country.

He noted that 20 percent of the people owned 80 percent of the wealth.

The 80 / 20 rule has been applied in other areas and is very applicable to profitability.

Lets look at its significance in general business terms and then apply it to financial currency trading.

Often 80% of a companys sales will come from only 20% of their key clients.

The point of the Pareto principle is to suggest that you focus your energy on the 20 percent that really matters and if you think about it makes total sense you focus on where the profit potential is best

The 80 / 20 Rule applied to Currency trading

One of the reasons most novice traders lose is they trade to much they think that if their not trading their missing an opportunity, this is typical of forex day traders, who think they can win trading frequently, they can't and never do.

Other traders trade on emotion and news and again get hammered.

There is absolutely no correlation between how often you trade and your forex profits, in fact the LESS you trade can lead you to currency trading success.

How To easily make triple digit gains

Look at any currency chart and how often do you see a really big move - thats one that is a strong sustained trend, with very few or small retracements?

About half a dozen times a year across the majors.

If you took the 80 / 20 rule and applied it to currency trading you would come to the conclusion that these are the trades that make the most money and are the ONLY ones you need to hit to make spectacular gains.

So you trade less but you make a lot more.

Sounds simple?

It is - yet very few currency traders are able to apply the rule and never adapt their forex strategy to take advantage of it.

If you do, you can make more profits with less risk and spend less time executing your trading signals.

Focus on hitting the really big trends and a clue to finding them is, they normally take place from new market highs.

Look for valid resistance that is strong and been tested numerous times, is considered significant and then trade the breakouts that occur.

Risk as much as you can only on these trades.

Do it and adapt your forex trading system to do this, you will achieve currency trading success and triple digit regular annual forex gains will be a realistic objective.


On all aspects of becoming a profitable trader including features, downloads and some critical FREE Trader PDF's and more FREE Forex Education visit our website at http://www.net-planet.org/index.html

The Thrill Seekers

Have you ever been on a diet and eyed a piece of chocolate cake? We all have our addictions, whether it is gourmet food or fast cars. It's human to want to seek out fun and excitement. You work hard. Why shouldn't you play hard? The problem is when a trader starts trading like an addict. Addictive traders seek out thrills, even if it means losing money they can't afford to lose. Your long-term survival depends on your ability to avoid seeking out thrills and remaining disciplined.

Psychologists have studied the dynamics of thrill seeking. Some people have a natural born affinity to seek out risk. They have difficulty controlling their impulses and are quick to act without thinking. Many people, especially traders, have trouble maintaining discipline. Studies have shown that despite the claims of psychologists, people have trouble controlling their drinking, eating, and smoking. Certainly there are some people who have no problem with discipline in these areas. It's a matter of biology, but many people have trouble maintaining discipline. Is it hopeless? No. Psychologists suggest looking at your limitations regarding discipline, and taking active, preventative steps to maintain discipline.

When trying to maintain discipline, many people make the mistake of trying to do too much at too fast a pace. People think they have super human strength when it comes to discipline. But in reality, the ability to maintain discipline is a fixed resource. Just like physical strength, you can only maintain discipline for so long before your ability to stay controlled fails you. For example, if you work all day long, and keep under control, you are bound to want to go wild at the end of the day. It's natural to want to celebrate. The mistake is thinking that there are no ramifications for maintaining strict discipline for long amounts of time. You can't keep strict discipline forever. At some point, you need a break. Obviously, just like building up muscles, practicing discipline allows you to get better at it. But it is vital to know your limits. You can only be disciplined for so long before you naturally want to break out and act on impulse.

What are a few ways to stay disciplined when you need to? First, always get plenty of rest. When you are tired, you are more likely to make impulsive decisions. Getting enough sleep is the key to maintaining discipline. Second, remove stress from your everyday life. If you feel stressed out, you won't have enough psychological energy to maintain discipline. You'll be on the edge of seeking out a thrill to make yourself feel better. Third, don't try to be disciplined for too long. When you try to live a monastic life as a trader, you will eventually feel a need to alleviate the boredom. When you feel bored, you are likely to make an impulsive trade and lose money.

The best preventive step is to restrict the amount of time you trade. For example, if you find it hard to maintain discipline for an entire week, then don't try to trade with extreme discipline for two weeks. It will take all the psychological energy you can get together to make it for the week. Don't make matters worse by pushing yourself to go for two weeks. You'll increase the odds of making impulsive trading decisions. Instead, trade for a week, take some time off, and then return after you've had some time to recover. It's just like building up muscles. Work out, rest, and go back and work out a little more. If you "work out" your discipline muscles in moderation, you'll make more progress. Avoid seeking out thrills, trade with discipline and you'll trade better and take home more profits.

Peter Bain is the Internet's #1 Forex coach and mentor. He is famous for his unique ability to uncover new and innovative ways to harness the power of the Forex. Peter has long been known for his passion for commodity and currency trading. Peter learned trading in the early days of his career from some of the top traders in trading houses. Over the years, he has developed his instincts for a simple yet powerful trading system based on his Pivot Program, which has been continuously refined over the years. His system is the same system used by many trading houses today. For more information, please visit http://www.forexmentor.com

Comptetive Advantage For India In Global Market

Global village has emerged as one of the dominant mantras in the growing competitive market due to the clustering market opportunities worldwide. Any firm which has the ability to view the entire world as the market place of the organisation not depending on the specific markets or regions can gain sustainability through wider access to markets, consumers and greater variety of goods and services. Gaining competitive advantage in global market depends on the geographic scope and diversity of the firms operations and their inter linkage with other firms, as well as the extent of market integration and interdependence. Today market openness associated with globalization has increased the speed, frequency and magnitude of access to worldwide markets, including all tangible and intangible aspects of commerce, by a new and more diverse set of competitors. This paper examines how an organization should take advantage of global opportunities and meet the challenges in the global environment. It also tries to analyze how developing a competitive advantage differs in global market as compared with a domestic market.


International marketing is enormously growing because business has become increasingly globalised. The firms facing critical competition and ever- changing technological challenges are discovering that international trade is not only a strategic option to expand but it may be a requirement for corporate survival. Today terms like global village and world economy is becoming a prominent mantra. In the open business economy many foreign companies are coming to India, at the same time Indian companies are also expanding globally. This expansion has made competition pervasive and it is no more confined to domestic business .

Role of Technology in Indian Marketing Scenario

The market place and economy in India is slowly undergoing transformation and there are a number of reasons which could be attributed to these reasons. One of the reasons for the changes in the Indian Market Scenario is Globalisation i.e. the explosive growth of global trade and international competition. The companies will have to compete with products that are made by international players and that are marketed in India. To name a few Japanese and Korean brands like Toyota, Panasonic, Honda, Samsung, LG and Sony.

The other reason for the changes in the Indian Market Scenario is the invent of technology. Globalisation and technology are the two powerful forces that influence business and hence marketing. These forces not only influence business but there is a strong interaction between them as well. The internet enables global marketing , as web-based marketing, which gives customers a wider choice and the ability to experience global exposure. Thus making the customers move to highest quality and the most accepted world standard products. So to survive and grow in a competitive global environment, the companies need to benchmark themselves by being in line with the technology and by understanding the specific needs of global customers.

Global Marketing by Indian Firms

Indian firms have undergone a drastic shift with fundamental and irreversible changes in the economy, government policies and in the mindset of Indians in general. The recent acquisition of Corus by Tata has signaled that some of them are looking beyond the national market and seeing their future as multi-nationals, competing for space in the global economy with the present occupants (Nitin Desai, 2006). The volume of overseas acquisitions by Indian companies has grown from around $2 billion in 2004 to $4.5 billion in 2005 and may reach over $10 billion in 2006. Videocon, Bharat Forge, Ranbaxy and other pharma companies, the IT majors and, of course, ONGC are some of the others who have been active.

Indian companies like Tata Motors, the makers of the Indica, and few other companies like Larsen & Toubro, Bharat Forge, Ranbaxy Laboratories, Indian Oil, Moser Baer, and Mahindra & Mahindra are rising to the new challenge of globalisation by making an overseas acquisition and entering a new market. The companies choose to go global for many reasons. Perhaps one reason could be the organic growth of the company, by setting up sales and service facilities, manufacturing plants, and R&D centres abroad. , the other reasons could be satisfaction of companys ambition to expand their business. When Mr. Dhoot of Videocon was asked this question after the preliminary moves to acquire Daewoo Electronics, he replied that he wanted to grow five-fold in size in five years and he could not do that even if his company expanded at twice the GDP growth rate within India.

In the long run, survival in a global market depends on building a strong brand equity or a cost or technical advantage that allows a company to capture, say, 25 per cent or more of a global market. Global marketing requires a deliberate brand- building exercise by Indian companies (Jayalakshmi Srikumar, 2006). Competitive advantage in Global Environment

Today the companies started realizing the advantage in globalizing and also have a high pressure to globalise aggressively in the International market. There are many Indian companies who were successful adopting this as a strategy. For example Sundaram fasteners compete in the global market for niche auto components like radiator caps. A measure of its global competitiveness is the fact that it won the general motors supplier of the year award for five consecutive years. Similarly, Bharat Forge, the second largest forging company in the world, competes by being a global supplier of specialized engine and chassis components for trucks and passenger cars. One out of every two trucks in the US uses front axles made at Bharat Forge Company at India.

Moreover the firms focusing on a global market segment can often effectively utilize the same capabilities and skills to target that segment throughout the world. For example, the success of Hilton and Sheraton hotels in targeting the growing market for international business is their extensive network of hotels worldwide which offer a consistent and reliable standard of service and comfort.

In the global expansion, a firm can have relative advantage when specific region is targeted. Hence, a firm with very weak competitive advantage at domestic market may still have configural advantage in the foreign market. This is more applicable for firms moving their marketing operations from developed countries to less developing countries (George Yip, 2005). This is because firms selling down to less developed economies find it relatively east to have a good competitive advantage in the entered market

Companies like Reliance in petroleum ; Wipro , Infosys and Tata sons in IT ; Ranbaxy and Dr. Reddys in pharmaceuticals ;and National Aluminum in metals prove that Indian companies are not only going global but also globally competitive

Building a competitive advantage in the global market depends on cost leadership or differentiating the product / service offerings (Porter 1980). Each type of advantage can be developed in relation to a broad based market or a focused target segment. A firms competitive position in world markets depends in part on the geographic scope of its operations i.e. The number of country markets or geographic regions in which the firm is involved.

Today any firm which has the ability to view the entire world as the market place of the organisation not depending on the specific markets or regions can gain sustainability through wider access to markets, consumers and greater variety of goods and services. Gaining competitive advantage in global market depends on the geographic scope and diversity of the firms operations and their inter linkage with other firms, as well as the extent of market integration and interdependence. Market openness associated with globalization has increased the speed, frequency and magnitude of access to worldwide markets, including all tangible and intangible aspects of commerce, by a new and more diverse set of competitors.

Foreign companies Investment in India

The Indian business atmosphere is very much investor- friendly compared with the International trading environment. It is also one of the biggest consumer markets and that is precisely the reason why India has attracted several MNCs. These large Multi National Companies have realized that to succeed in the Indian market-place they need to hire Indian representative who are much more aware of the Indian economic, political, legal and social realities. In the Indian Marketing Scenario, it is the MADE FOR INDIA marketing strategies that work In the Indian Marketing Scenario, the market success goes to those companies that are best matched to the current environmental imperatives. Those companies that can deliver what the people want and can delight the Indian customers are the market leaders. Today the companies are operating in such a marketplace where survival of the fittest is the prime objective. In order to win, the companies are coming out with various new and evolving strategies because the Indian market is also changing very fast. It is to capture the Indian market, that the Indian and the Multi National Companies are using all of their resources. The Indian market is no longer a sellers market. The winner is the one who provides value for money. A large number of companies have huge idle capacities, as they have wrongly calculated the market size and installed huge capacities. This has further contributed to converting the Indian market into a buyers market. Conclusion

Overall Gaining a competitive advantage in the international market entails a number of aspects. First of all, the assets and resources should be confined to provide the firm with a strong market presence in key markets worldwide. In addition to that, the firm should have flexibility to adjust to the changing macroeconomic conditions. The market and competitive conditions also enables the firm to act quickly in launching new products or responding to competitor moves. Thus companies from India and other emerging economies face many challenges when they expand their business globally. But there are many strategies the firms can use to take advantage in the global market.

If international market expansion becomes a key priority for a firm, formulating a strategy should be meticulously planned to operate on a global scale i.e. broader range of markets. Now, the Indian firms will loose out its economic advantages if it stays at home. Because, "the World is your market place".

1.Keegan, W. J. Global Marketing Management 4th Edition. Prentice Hall International Edition 1989. 2.Terpstra , V. International Marketing, 4th ed. The Dryden Press, 1987. 3.Kotler, P. Marketing Management, Analysis, Planning, Implementation and Control, 6th Edition, Prentice Hall International Edition, 1988. 4.Brady M, Saren M and Tzokas N, (1999), The Impact of Information Technology on Marketing : An Evaluation, Management Decision, Vol. 37, No. 10 5. Global Environment for the Indian MNCs, The ICFAI University Press, 2006 6.The BW Global 100 , The Business World, August 2004 7. Information Technology and Globalisation of Markets , The ICFAI University Press, 2006 8.Ohmae Kenichi (1989), Managing in a Borderless World, Harvard Business Review, Vol. 67 (May- June Issue), pp. 152 161. 9.Sengun Yeinyurt (2005), A global market advantage framework , International Business Review, Vol. 14, pp. 1 19. 10. George Yip (2005), How Indian Firms can Globalise , The Smart Manager, ( September Issue ), pp. 5 19.