Tuesday, August 28, 2007

Secret To Internet Marketing Success

The most common reason people are not making the kind of money they want to make with their Internet business is a lack of focus. These are people who have too many sites and dont spend any time focusing on ONE business. They may have 20 or 30 websites, with each site only breaking even or making a few hundred dollars every month. Most of these people are what I call "opportunity seekers."

Most opportunity seekers are making a common mistake of having too many sites and too many interests. This prevents them from focusing their efforts and creating the six figure income they dream of.

Focus Is The Key To Long-Term Success

If you want to succeed on the Internet, you are much better-off staying focused. That means starting off with one site or idea and perfecting it before moving on to the next Internet adventure. Almost all opportunity seekers have a "get rich quick" mind-set. They jump from one program to another hoping one of them will lead to success.

Opportunity seekers are always the first to jump on the next "big" moneymaking bandwagon without considering their true talents, abilities and interests. It may be one thing one month, another the next month. They may try to concentrate on affiliate marketing then switch dramatically to e-book marketing the next.

These people are looking for some easy way to make money. This is NOT how an entrepreneur thinks! However, this is exactly how an opportunity seeker thinks. They always are looking for shortcuts, and then wonder why it isnt working.

It isnt working because they have no focus. Focus is one of the most vital aspects of success. My advice to these newbies is shut down 29 of your sites and focus on one site, the one that best represents your interests. Work on refining and optimizing it. Refine your sales process and your back end on this single site and make it successful BEFORE you move on to the next site.

A business with depth and focus is better than a business that has many sites in many different niches. This means that if you have a product in a particular niche, like stock trading, focus on selling products related to that and that only. This way youll have one group of customers and you can become a big fish in a small pond.

The problem with a business with too many niches is that you are not specialized. It is almost impossible to make a six-figure income with this kind of business because you dont spend enough time on any ONE business.

Think Like An Entrepreneur

So, the biggest problem people have is they are opportunity seekers. The key is thinking like a true Internet entrepreneur. Dont jump on the trend bandwagon. Dont ask what the shortcuts are. An entrepreneur has a long-term vision. You have to have a one-year, five year and ten year vision. Find out what you want your business to look like in the long-term and ask yourself what do you want to accomplish ultimately. Then decide whether your activities fit with your goals. Stop jumping from one program to another. Focus on one program, one site and one great idea. This is what you have to do if you want to make six figures. It has nothing to do with your knowledge, skill sets, experience etc. It has to do more with your focus.

Once you are an expert in your industry or niche, THEN you can think about diversifying your business.

Copyright James Lau Do you know why a lawyer would give up his career to be an internet entrepreneur? To find out, go to www.internetbizmodels.com

James Lau had been working as an engineer for a number of years prior to discovering the power of internet marketing way back in 2001. He is now a full time internet marketer running his own low-cost, high-profit internet businesses specializing in Resell Rights business.